Brand and Communications Specialist
Bolton, Ontario, Canada, L7E 3A9
Who We Are
Becoming experts on beer doesn't happen overnight - we've been in business since 1927 and today, The Beer Store is the primary distribution and sales channel for beer in Ontario and is owned by 28+ Ontario-based brewers! Through our Retail Stores, Distribution Centres, Draught Services, Customer Experience Centre, and our Corporate Office, we form one large team that is passionate about the beer business. The Beer Store is proud to foster a respectful and inclusive culture that expands and leverages the diverse talents, experiences, and perspectives of our team members to deliver exceptional service for our customers. We continue to be successful by working together, respecting each other, having a positive attitude and by trying new and innovative ideas. Not only are we knowledgeable, passionate, and loyal ambassadors for beer, we’re also health and safety advocates, environmental champions, DEIB enthusiasts and we give proudly back to our communities.
The Role
We are currently searching for a Brand and Communications Specialist, reporting to the Manager, Brand and Communications. This vacancy is a full-time, permanent opportunity. The Brand and Communications Specialist will support the execution of strategic marketing and communications initiatives that strengthen The Beer Store brand and drive business results. Working closely with internal stakeholders, agency partners, and vendors, this role is responsible for managing and delivering integrated marketing campaigns, promotions, events, sponsorships, and advertising programs from planning through execution. The successful candidate will oversee project timelines and budgets, ensure brand and regulatory compliance, analyze campaign performance, and contribute to the development of impactful customer and stakeholder communications that support organizational goals.
Location
Our Corporate Office is located in Bolton, ON. We offer a hybrid work model with visits into the office a minimum of three times per week and on an as-needed basis depending on the role and function.
What You'll Be Doing
- Support the Manager, Brand & Communications in the development and execution of the annual marketing calendar, campaigns, and strategic initiatives aligned to business objectives and target audiences
- Apply marketing strategy, audience insights, and key messaging to develop integrated marketing programs and campaigns that increase brand awareness and engagement
- Collaborate with creative, media, and agency partners to develop and execute marketing plans, ensuring consistent messaging, branding, creative execution, and delivery against campaign objectives
- Participate in strategic media planning and investment discussions, providing analytical insights and recommendations to optimize campaign performance
- Ensure all marketing creative and communications comply with brand standards, ASC/AGCO requirements, and legal approvals through appropriate review and approval processes
- Lead the organization’s contesting platform, including budget management, prize procurement, asset development, production coordination, and legal compliance
- Develop and manage project critical paths, budgets, vendors, and timelines to ensure successful execution of campaigns, promotions, and marketing initiatives
- Monitor and analyze campaign performance by establishing KPIs, consolidating metrics, producing post-campaign reports, and recommending opportunities for continuous improvement
- Coordinate The Beer Store’s participation in events, sponsorships, trade shows, and experiential marketing initiatives, managing vendors, assets, budgets, and external partners to ensure successful execution
- Support the management of the marketing budget, including annual planning, forecasting, purchase orders, invoicing, accruals, SAP tracking, variance reporting, and project budget oversight
- Perform other related duties and projects as assigned
Who You Are - Your Knowledge, Skills & Experience
Education
- University degree or College diploma in Marketing, Business Administration, or comparable designation
Experience
- Minimum 3-5 years' experience working in a Marketing or Business environment
Skills
- Familiar and strong proficiency with Microsoft Office (Word, Excel, PowerPoint), and Sharepoint
- Works independently but feels comfortable working in a team environment
- Proven track record of producing well executed end-to-end marketing campaigns or general marketing programs on time and within budget
- Excellent writing, communication, presentation, and organizational skills with attention to detail
- Demonstrated ability to effectively negotiate and liaise with internal and external resources
- Passion to work in a fast-paced environment with the ability to juggle multiple priorities on a daily basis
- Experience with SAP software an asset
Compensation
Salary range? Yup, we’ve got one: $58,900 - $73,600 CAD per year. But here’s the real deal - if you’re the perfect brew of experience, skills, and personality, we’re open to exploring beyond the range. Tell us what you’re working with, and let’s pour over it together.
What We Offer
Our success as an organization is a result of our commitment to our greatest strength…our people! We believe that any opportunity we can provide to help further your career growth and development is an investment in not only your individual success, but our overall success as a business.
We work to recognize you in meaningful ways including a competitive compensation, incentive pay, a flex health benefits program, employee & family assistance program, defined pension plan with company matching, recognition programs, tuition reimbursement program, hybrid work arrangement, generous paid time off and summer hours program, employee special offers, and a casual dress and work environment.
*Benefits and perks are dependent upon role and status and are subject to change at the sole discretion of the company.
Equal Opportunity Employer
We are committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, Equity, Inclusion & Belonging are essential components of our culture that empower us to meet the needs of our employees, customers and communities. We welcome applicants from all backgrounds including racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, 2SLGBTQIA+ persons, and any other characteristic. We’re an equal opportunity employer and provide employment accommodation in accordance with provincial legislation. If contacted for an employment opportunity or testing, please advise Human Resources if you require accommodation at any stage of the recruitment process.
We genuinely thank you for your interest in this opportunity with us. Due to the high volume of applications we receive, only applicants selected for an interview will be contacted.
