Social Media & Engagement Lead - Contract
Bolton, Ontario, Canada, L7E 3A9
Who We Are
Becoming experts on beer doesn't happen overnight - we've been in business since 1927 and today, The Beer Store is the primary distribution and sales channel for beer in Ontario and is owned by 30+ Ontario-based brewers! Through our Retail Stores, Distribution Centres, Draught Services, Customer Experience Centre, and our Corporate Office, we form one large team that is passionate about the beer business. The Beer Store is proud to foster a respectful and inclusive culture that expands and leverages the diverse talents, experiences, and perspectives of our team members to deliver exceptional service for our customers. We continue to be successful by working together, respecting each other, having a positive attitude and by trying new and innovative ideas. Not only are we knowledgeable, passionate, and loyal ambassadors for beer, we’re also health and safety advocates, environmental champions, DEIB enthusiasts and we give proudly back to our communities.
The Role
We are currently searching for a Social Media & Engagement Lead reporting to the Director, Marketing. This is a full-time, 12-month contract opportunity. The Social Media & Engagement Lead will deliver a best-in-class brand and retail experience across our digital platforms. Leading the development of consumer-facing content for our website, social media, and email, while executing marketing campaigns and strategies that drive engagement, sales, and audience growth through an integrated, omnichannel approach.
Location
Our Corporate Office is located in Bolton, ON. We offer a hybrid work model with visits into the office a minimum of twice per week and on an as-needed basis depending on the role and function. The incumbent for this role must possess a valid driver’s license with access to transportation for travel to various sites.
What You'll Be Doing
- Lead social channel strategy by setting up robust action plans that works cohesively with TBS digital ecosystems and ultimately contributes to the growth of The Beer Store online, retail business, and overall sales
- Identify and develop content that will drive traffic, build engagement, and perform well on TBS channels. This can include, illustration, photography, contests, socially relevant trends, etc.
- Manage and activate social media campaigns
- Organize and manage events for TBS brand awareness
- Gather and monitor social analytics and internal data sources against target KPI’s to identify areas of opportunity and strategic focus
- Community management of social channels. Respond to questions or requests in a responsible manner in-line with the personality and culture of The Beer Store.
- Develop and execute an always-on content calendar to engage beer lovers on upcoming events, occasions, beer education, recipes and pairings
- Manage and activate email marketing compaigns and deploy email Analysis of current email marketing campaigns and performance, and make recommendations for improvement
- Develop lead generation strategy to grow subscriber base
- Track and report on email campaigns and report on sales revenues generated through email marketing campaigns
- Perform other related duties and projects as assigned
Who You Are - Your Knowledge, Skills & Experience
Education
- University or college degree in Marketing, Advertising, Communication, Public Relations, eCommerce or related field
- Valid drivers license with access to a vehicle required
Experience
- 7 – 8 year of Social Media & Email Marketing experience, preferably in retail industry
- Proven experience using data and insights to drive social engagement by offering compelling and valuable content to appropriate audiences and customers
Skills
- Familiar and well-versed with CASL (Canada’s Anti-Spam Legislation) compliancy
- Basic/Intermediate graphic design skills: work in Adobe Photoshop, illustrator, InDesign
- Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Analytics
- Strong knowledge of social channels and digital trends
- A track record of creative problem solving and proactive, future-focused thinking
- Excellent copywriting skills and attention to detail
- Strong project management skills
- Familiar with social listening tools and applications such as Meltwater, Sprinklr, Hootsuite, Air Table
What We Offer
Our success as an organization is a result of our commitment to our greatest strength…our people! We believe that any opportunity we can provide to help further your career growth and development is an investment in not only your individual success, but our overall success as a business.
We work to recognize you in meaningful ways including a competitive compensation, a health benefits program, employee & family assistance program, recognition programs, hybrid work arrangement, summer hours, employee special offers, and a casual dress and work environment.
*Benefits and perks are dependent upon role and status and are subject to change at the sole discretion of the company.
Equal Opportunity Employer
We are committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, Equity, Inclusion & Belonging are essential components of our culture that empower us to meet the needs of our employees, customers and communities. We welcome applicants from all backgrounds including racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, 2SLGBTQIA+ persons, and any other characteristic. We’re an equal opportunity employer and provide employment accommodation in accordance with provincial legislation. If contacted for an employment opportunity or testing, please advise Human Resources if you require accommodation at any stage of the recruitment process.
We genuinely thank you for your interest in this opportunity with us. Due to the high volume of applications we receive, only applicants selected for an interview will be contacted.
